Wednesday, December 10, 2008

Campbell’s Chunky soup “Click for Cans”

In an effort to take hunger head-on in NFL communities across the country, Campbell’s Chunky soup is once again inviting fans of all 32 NFL teams to click for their favorite team and help tackle hunger in their community with the Campbell’s Chunky soup “Click for Cans” online food drive. NFL fans are encouraged to feast on the gridiron glory of defeating their rivals on a weekly basis, while scoring bragging rights and souper donations of soups like Classic Chicken Noodle, made with lean meat protein, for their local communities.

Fans are encouraged to cast one vote per day, with weekly tallying beginning on Tuesdays at 12:00am ET and ending the following Monday at 11:59pm ET. At that time, wins and losses will be determined, with voting slates and click counts wiped clean to begin the next week’s match up. Wins and losses will be recorded for each team based on the total votes accumulated during each weekly match up and teams will be ranked by their records to show overall team standings.

At the end of the regular season, the top four AFC teams and the top four NFC teams will compete in the first-ever three-week “Click for Cans” playoffs, where they will have a chance to play for the “Click for Cans” Championship and the ultimate prize—thousands of cans of soup for their local Feeding America food bank. In addition to the donations made to the conference winners (12,000 cans each) and the “Click for Cans” overall champion (an additional 5,000 cans), Chunky soup will donate 1,000 cans of soup to each team’s Feeding America food bank affiliate on behalf of the Campbell’s Chunky/NFL Tackling Hunger® program.

For more information go to www.chunky.com

Thanks

-Jake

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